26 Oct A Different Measure of Artist Success
What are an Artist’s Metrics for Success in the Digital Age?
By Mark Mulligan
Last night I was fortunate enough to be on stage with Talking Head David Byrne and legendary DJ Dave Haslam at the Royal Northern College of Music discussing Byrne’s latest book ‘How Music Works’. It was a fun event with a lot of thoughtful debate and also insight into Byrne’s approach to making and performing music. Prior to our discussion I gave a short presentation on the state of the digital music nation to help illustrate how the music market is so dramatically different after the music industry’s first digital decade.
Prior to the advent of digital, and more specifically the spread of the contagion of free, the way in which artist’s measured their success was primarily through sales of albums. But in the digital era, with album sales becoming less and less important to many artists, metrics such as total YouTube views and number of Facebook likes are becoming just as important measures of success.