13 Feb A Small Percentage of Kickstarter Donors Account for Large Percentage of Donations
Nearly 50 Percent of Kickstarter Donations Come from Just 3 Percent of Fans
By Paul Resnikoff – Jan. 31, 2013 – From Digital Music News
The strange stat comes from Derrick Fung of Tunezy, a startup focused on helping artists sell unique experiences to fans. Tunezy is sort of like Kickstarter, but without the bidding and fundraising part. Which means that Fung has been spending a lot of time breaking down the typical types of contributors on Kickstarter, and figuring out how they behave.
Eventually, Fung started noticing three distinct types of contributors, which he tagged as whales, dolphins, and minnows. Whales are just a tiny minority, but when it comes to donations, they are actually incredibly hefty. “Two- to three-percent of whales contribute about 40- to 50-percent of donations,” Fung told us.