Transition Music Corporation | Coca Cola and Spotify Partnership Reportedly Imminent
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Coca Cola and Spotify Partnership Reportedly Imminent

Coca Cola and Spotify Partnership Reportedly Imminent

Coca-Cola Is Said to Weigh Investment in Spotify Service
By Andy Fixmer and Duane D. Stanford

October 11, 2012
From Business Week

Coca-Cola Co. is in discussions to invest about $10 million in Spotify Ltd., the subscription music-streaming service, according to two people with knowledge of the discussions.

An agreement isn’t assured, said one of the people, who sought anonymity because the talks are private. An agreement may be reached in the next few weeks, Sky News reported yesterday, citing people close to the beverage company.

Coca-Cola, owner of the world’s most-valuable brand, has increased its ties to entertainment so it can market products to young consumers in a subtle way.


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