04 Jan Digital Music in 2013
What form will digital music take in 2013?
BY: JEFF MIERS
December 27, 2012
From The Buffalo News
“Looking through the pages of this latest IFPI (International Federation of the Phonographic Industry) Digital Music Report, you see a striking paradox: on one hand, there is the innovation and drive of a business that has led the way for creative industries in adapting to the digital age; on the other hand, the extraordinarily difficult environment in which these changes are taking place.”
This is IFPI Chief Executive Frances Moore, writing in the organization’s “2012 Digital Music Report,” and not-so-subtly hinting at the nigh-on-treacherous “environment” facing the music industry and that oft-overlooked subclass within the industry – the artists.
Moore is writing in the language of the boardroom, not the street. So perhaps it would be worthwhile for us to translate her words into a vernacular folks who don’t work for record companies might be able to understand.
The IFPI chief executive is essentially patting her industry on the back for playing a leadership role in “adapting to the digital age,” while simultaneously acknowledging that the labels have lost the ability to fully control the “environment,” i.e., the consumer dollar.
Perhaps some of you, like me, find it hard to get past the bit where Moore suggests that the record business has “led the way for creative industries in adapting to the digital age.” Talk about gilding the lily.
In fact, industry-wide failure to adapt is what caused said industry to crash in the first place. Faced with the tantalizing prospect of free music a mere mouse-click (or swipe of asmartphone screen) away, in 2012, music fans continued to quell moral qualms they might have and grab whatever they could get their hands on.