19 Mar Google Pursues Two Music Subscription Services At The Same Time
Why Google Thinks Two Music Subscription Services Are Better Than None
By Peter Kafka – March 5, 2013 – All Things Digital
Alrighty. Time to start sorting out what Google is up to with music. And why it thinks it may make sense to launch two different music subscription services.
Spoiler alert! No one outside of a handful of Googlers really knows.
But we can make some educated guesses:
As previously reported, Google’s Android unit wants to launch a subscription service.
This one’s a no-brainer. Music is a key part of mobile, and Andy Rubin doesn’t want to cede that to outsiders like Spotify and Pandora. (Android’s effort to break into music via a download store and a scan-and-match locker have had little take-up.) And this one is relatively easy for music owners to sign off on, since they’ve already bought into the Spotify model — free ad-supported music that pushes users into a $10-a-month mobile offer.