Transition Music Corporation | Measuring Social Media and Online Music
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Measuring Social Media and Online Music

Measuring Social Media and Online Music

Digital Notes: Measuring Growth in Dollars and Page Views

By BEN SISARIO
January 16, 2013
From The New York Times Media Decoder Blog

Tracking the Industry, in Part: Next Big Sound, a company that measures the social activity surrounding online music, this week offered another encouraging glimpse of the market. In its year-end report, it said it measured 93.8 billion streams of songs last year, up 45 percent from 2011. Combing through artist Facebook accounts, Twitter feeds and other sources, it found find 17.1 billion profile views and 5.7 billion “new fans” of music.

It also found that while independent acts tend to do very well on Facebook, Twitter and other sites (especially SoundCloud), that shrinks on Vevo and YouTube; Vevo is owned by Universal and Sony Music, and many independent labels do not have licensing deals with it.
Read More:
http://mediadecoder.blogs.nytimes.com/2013/01/16/digital-notes-measuring-growth-in-dollars-and-page-views/